the brief
Organize an exclusive Jameson Black Barrel event for influencers only – designed to reinforce the brand’s image as a premium yet accessible whiskey with a unique
production process. The event had to highlight the “double-charred” bourbon barrels that give Jameson Black Barrel its rich, intense flavor, while creating an impressive atmosphere, memorable entertainment moments, and plenty of opportunities for content creation.
what we did
The event brought together 76 of Bulgaria’s most popular influencers, who enjoyed the exclusive atmosphere of Chereshova Residence. The experience featured brand-inspired food prepared on the spot, a cocktail bar serving crafted Jameson drinks, a slow-motion red carpet video zone, and a DIY corner for personalizing branded leather items, a 3D projection. And to top it all off –an unforgettable live performance by Rushi Vidinliev.
the results
1 644 913
